Work Experience

December 2015


Evidence-Based Entrepreneurship Policy Lab UC

Research lab hosted in the School of Engineering of the Pontificia Universidad Católica de Chile. Its main goal is generate actionable and evidence-based knowledge about entrepreneurial activities.

from 2012 to present day


Crowdy Lab

At CrowyLab we help crowdfunding players such as platform owners, information hubs and researchers, as well as the general public and organizations, to maximize their opportunities in this exciting new field of alternative finance. How we do it? offering data visualisation, business intelligence, speaking and consulting.

We have worked for institutions such as: NESTA (UK) , University of Cambridge (UK), University of California-Berkeley (US), The Crowdfunding Data Centre (UK) and more.

Nowadays, we are developing a news business model related to crowdfunding. Stay tuned.

from 2012 to 2014


Innovation and Development Unit, Universidad del Desarrollo

Smart Lab UDD is the first digital unit within the Universidad del Desarrollo. It was developed to provide more traction to the digital culture across the Institution (students, staff, entrepreneurs and society).  I created Smart Lab UDD  as an intrapreneurship due to it was a project that I led from the scratch competing to obtain public funds. Nowadays the unit has more than 3 years and it is part of the Innovation and Entrepreneurship Ecosystem at the Universidad del Desarrollo.
Responsibilities and achievements:
• Obtained the public funds from the Ministry of Education (Chile) in order to develop the unit for around USD 40,000.
• In charge of defining the unit for its first proposal for the University, including: aims, definition, budget, organizational chart and projects.
• I created, developed and led its most successful projects such as the first mobile application for the University (iOS and Android), Innovation and Entrepreneurship Ecosystem, mobile application for the Presidential Elections 2013 in Chile in alliance with CNN Chile (iOS and Android), among other projects.
• I lead the first one-stop-shop and responsive platform for students, working directly with the IT department and an external supplier. This project is still under development.
• Internal advisor in digital projects and strategy for several schools and units.
• Mentor for student entrepreneurs at Startup UDD. My groups reached the second and third place at the Entrepreneurship Week 2014 (eWeek). One of them now is part of Start-Up Chile, a Chilean public policy to promote international startups with 40k equity free for six months.

from 2012 to present day


Villa Alegre Foundation

A non-profit organisation that seeks to provide scholarships for students with low-socio encomic status in order to study technical careers outside the capital (Santiago). Our main goal is to support a new generation of students to get the skills to work in several industries in Chile. We founded this organisation in 2012. Nowadays, we have more than 6 students who have obtained a grant.

from 2011 to 2012


Universidad del Desarrollo

I managed digital projects and campaigns for the brand (UDD) and drove internal units and schools in different types of digital projects in Santiago and Concepción. Moreover, I developed the first manual for digital standards; I located strategic providers in order to start to measure the SEM and SEO investments, Social Ads and key metrics in general; I defined and wrote the brief for the redesign of all the schools’ websites (more than 24) based in one-digital strategy;  I promoted the use of SMS as another channel to create more awareness and direct marketing as well as new audiovisual providers to redefine the style of the spots (videos). In fact I helped making the music for a few of them.

During this position I began to develop the Smart Lab UDD, first generating advocacy to transform the organisation into a more digital university; then I applied for public funds that I obtained (USD 40,000) to create the unit and start to experiment with digital technologies within the organisation. After the obtention, I was re-located at the Innovation and Development Unit in order to  implement the Smart Lab UDD.

from 2009 to 2010



AyerViernes, is one of the top 3 user experience (UX) consultancy in Chile and the oldest in Chile. During this period, I was in charge of developing digital strategies for different sectors; project management; researches; business proposals and create the training unit.My role was to create and develop new digital business methodologies, digital innovative strategies for public and private organizations and innovative projects.

• During this time I collaborated with the research unit as the co-author of the report “I’m Digital 2010”.

• Also, with the development unit we co-created a web platform that we made two days after the earthquake 8.8 in Chile in February 2010, using RSS technology to take information from different platforms to organize data for missing people, volunteer help, photos and news for each region, providing information sorted.

• I was in charge in the design and implementation of the digital strategy for the most relevant technology summit in Chile, Entel Summit where Don Tapscott in 2009 (author of Wikinomics & Grown Up Digital) and Jack Dorsey (Co- Founder of Twitter & Square) in 2010 were the speakers.

• Finally, I created the training unit to foster digital technologies inside the private y public organizations.

• AyerViernes is member of the UXalliance.

from 2008 to 2009



One of the biggest and relevant digital marketing agency in Chile. I had the opportunity to develop digital campaigns and digital strategies for different companies such as: Banco de Chile, Entel PCS, Bice Seguros, Chilectra, Mars and Laboratorios Chile.

from 2006 to 2009


Plan C

This was my first start-up that I founded with two lecturers that I knew from the university (I was 21). We designed academic contents for educational institutions based on the critical transformation that the communications’ industry was living, such as: the merging of creativity, innovation, digital marketing and integrated communications. We developed the first master programme in Communications for the School of Communications at Universidad del Desarrollo (2007).

Speaker Experience


Cloud Computing for Small Medium Enterprises (SMEs)

Microsoft and BNamericas

Keynote: ‘The Education and the Cloud’, Chile.


Gov 2.0 Goes Local

Citycamp Santiago

Keynote: “The Role of Universities In a Smart World”, Chile.


Digital Citizenship and Government

Ministry of the Presidency, Government of Chile

Keynote: “Using Social Media for Citizens”, Chile


The 5th International Online Advertising Summit

Interactive Advertising Bureau (IAB)

Keynote: “Media and Social Media”, Chile


First Digital Marketing Summit

Universidad del Pacifico

Keynote: “Social Media Marketing: The Conversation that Brands are Not Seeing”, Chile.