Hello there! My name is

RODRIGO FRIAS

I am

DIGITAL STRATEGIST

ABOUT ME

I consider myself a dynamic thinker. I have an extensive background on digital project management. For the last 6 years I have developed an important number of digital strategies for companies on different industries, such as banking, education and manufacturing. Also, for the last 3 years I've been studying the role of digital technology in our society through the comprehension of Smart Cities + Collaborative Economy + Education. My main goal is to continue working on the development of a more sustainable future through the understanding of digital technologies and their impact on society.

Professional Experience

A brief of my professional background from 2006 to present day.

from 2012 to present day

Vice Presidency of Innovation and Development, University of Development

GENERAL COORDINATOR

Smartlab UDD is the first digital experimentation space developed by a Chilean university with focus on understand and integrated the new digital technologies. The purpose is create a digital culture inside the university and build a better society based on how the technology can provide information, and then how to take better decisions to create smart environments.

from 2012 to present day

Villa Alegre Foundation

DIRECTOR

from 2011 to 2012

University of Development

DIGITAL COORDINATOR

from 2009 to 2010

AyerViernes

COMMUNICATIONS MANAGER

I’m the co-author of the first report about digital consume in Chile, elaborated in 2009 by AyerViernes, one of the top 3 user experience (UX) consultancy in Chile. The following report collects information about trends and changes in the Internet use in Chile. In essence it examinates the habits of Internet users and gives an overview point of where new trends are going. Today this report is now in its fourth version.

from 2008 to 2009

Digitaria

DIGITAL CREATIVE

from 2006 to 2011

Plan C

MANAGING PARTNER

Skills

To define my skills, I used the Foursight Profile test. According to this test, I have an "Integrator" profile.

Foursight

Clarify
Implement
Develop
Ideate

Academic Background

from 2013 to present day

Fundamentals of Digital Entrepreneurship

Universidad del Desarrollo

Assistant Professor at the Minor of Innovation. This course is taught by iCubo UDD. iCubo is the Interdisciplinary Innovation Institute at Universidad del Desarrollo and it comes from the hand of the Faculty of Design, Engineering and Economics and Business; and in partnership with the Stanford Technology Ventures Program (STVP), at the Stanford University (US).

from 2013 to present day

Digital Strategy and Planning

Universidad Central

Guest lecturer, Advertising School.

2010

Consumer Behavior Experience in Chile

Universidad Adolfo Ibáñez

Guest lecturer at the Master in Marketing, Engineering School.

from 2010 to present day

Digital Strategy in New Media

Universidad del Pacífico

Guest lecturer at the Diploma in Digital Strategy.

2010

Business in the Digital Industry

Universidad Diego Portales

Guest lecturer at the MediaLab.

2010

Interactive Marketing and Advertising / Digital Communications

Universidad del Pacífico

Assistant Professor at the Digital Communications and Multimedia School.

Speaker Experience

2013

Gov 2.0 Goes Local

Citycamp Santiago

Subject: “The Role of Universities In a Smart World”, Chile

2012

Digital Citizenship and Government

Ministry of the Presidency, Government of Chile

Subject: “Using Social Media for Citizens”, Chile

2009

The 5th International Online Advertising Summit

Interactive Advertising Bureau (IAB)

Subject: “Media and Social Media”, Chile

2009

The 1st. Digital Marketing Summit

University of the Pacific

Subject: “Social Media Marketing: The Conversation that Brands are Not Seeing”, Chile

Education

from 2008 to 2009

Universidad del Desarrollo

Santiago, Chile

Master of Arts in Applied Communications

from 2004 to 2008

Universidad del Pacifico

Santiago, Chile

Bachelor in Communications & Creativity

Keep in touch

Send me an email using the form below